MFP Magazine Planning
Operations cockpit for multi-title publishing
Proof-of-concept demonstrator · May 2026
Open live system → http://142.93.40.56:8080
The challenge
Publishing at scale is a coordination problem
- Many magazines, countries, and issue rhythms
- Status trapped in spreadsheets and email
- Content reuse invisible until late proofs
- Layout disconnected from planning
Programme north-star
Potential goals & benefits
Structural realignment of print processes and costs — automation, AI, cross-business TOM redesign.
Editorial costs −30%+ from 2028
Nine design goals
Solution intent
- Agentic content (where acceptable)
- Pre-planning — cost & effort
- Automated bulk slot fill
- Centralisation (quality-safe)
- Reuse + agentic together
- Revised TOM
- Modular black-box process
- MI & KPIs
- ~€1M Monday cost removal
Goals ↔ demo
What you can click today
| Goal | Demonstrator |
| Pre-planning | Blueprint · portfolio · issue board |
| Bulk slots | Template #1 · batch articles |
| Agentic | A1 agentic workflows · batch factory |
| Brief-led | A2 brief-driven · brief editor |
| Reuse | A4 cascades · serials |
| Monday exit | Issue-first cockpit (concept) |
Top-5 use cases
What the business asked for
| # | Use case | Demo |
| 1 | Bulk agentic articles | Library · A1 · batch |
| 2 | Every slot understood | Issue board · portfolio |
| 3 | Reuse into flatplans | Cascades · serials |
| 4 | AI workflow + layout | Workflow · spread preview |
| 5 | MI & KPIs | Dashboard · R/A/G/B |
Product goals
What we set out to prove
| Goal | Business outcome |
| Issue-first control | “Are we safe for press?” in one screen |
| Shared status | Red / Amber / Green / Blue — instant read |
| Traceable content | Serials, origin, cascade |
| Structured creation | Briefs + templates + A1–A4 |
| Portfolio scale | All titles in one cockpit |
What we built
A live demonstrator — not a slideware mock-up
- Hosted web app · database-backed
- ~10-magazine portfolio (anonymised)
- Issue planning board with colour rollup
- Brief editor · article library · workflow map
Editorial workflow
Six stages from blueprint to print
Blueprint→
Issue plan→
Brief→
Article→
Layout→
Dossier
Matches how editors already think — we digitise the path.
Issue planning board
The operational control tower
Every slot shows pages, type, team, article. Worst slot drives issue health.
Blue · Complete
Green · On track
Amber · Attention
Red · Blocked
Content creation
Steering definitions — automation level
| Method | Definition |
| A1 | Agentic — automated / semi-automated recurring formats |
| A2 | Brief-driven — structured first draft from brief |
| A3 | Writer-led — transcripts, interviews, rolling news |
| A4 | Repurposing (P2) — cascades & archive refresh |
Base Article Template #1: 2-page spread · 60-char headline · 200-char subhead · 400 words · 5 pictures
Portfolio scale
One group, many rhythms
- Weekly titles — up to 52 issues/year
- Monthly titles — 12–13 issues/year
- Special editions · grades A / B / C
Same cockpit for lifestyle, homes, wellbeing, and specials.
Business value
Target state after production rollout
- Fewer press surprises — red visible early
- Shorter planning meetings — one board
- Planned cascades — better reuse
- Cleaner handoff to InDesign Server
Honest scope
Demonstrator today · production next
| Now | Next |
| Live UI + API | SSO & permissions |
| Anonymised data | Real blueprints |
| Template articles | Optional LLM APIs |
| HTML spread preview | InDesign Server PDFs |
Planning horizon
12 issues × 60 slots — one screen
Every blueprint row across the next quarter: colour = status, title in cell, hover for workflow and A1–A4 automation level.
Blue · layout
Green · on track
Amber · in flight
Red · blocked
Open horizon board →
Live demo path
~10 minutes (director-first)
- Horizon board — 12 × 60 matrix
- Issue board → Cascades
- Article library → Workflow · Dashboard
Start demo →
Decision
What we need from this review
- Endorse issue-first workflow as product centre
- Confirm R/A/G/B as group status standard
- Approve path to production integration
- Name 2–3 editorial sponsors for pilot
http://142.93.40.56:8080/
← → arrow keys · Esc to exit